Seth's Guy #3

Seth Godin posted this on his blog the other day. As well as being pretty funny and cool to watch (fast forward it after the 1.20ish mark if you're imatient) he made the point that it was not the first crazy dancer that started it - it was the third guy, because he's the one that turned it from a weirdo dancing like a twat into a movement, and that makes him far cooler than any of the others.